Post by account_disabled on Dec 20, 2023 1:01:38 GMT -5
El Ruso de Rocky, Mono Madrid and TBWA are the creative agencies that have won the contest organized by Correos under the framework agreement method, as announced by The Advertising Program . Under this agreement they could select up to five advertising agencies, but the company has chosen only three, those that have met the requirement of exceeding 80 points out of 100 in the technical evaluation . El Ruso de Rocky, Mono Madrid and TBWA will be in charge of the creation, development and launch of Correos' communication and advertising campaigns .
A total of 25 creative agencies have participated in the competition of the Purchasing Subdirectorate of the State Postal and Telegraph Company , 18 of them SMEs. The base budget of the Phone Number List tender was 1,149,500 euros, and the estimated value is 1,900,000 euros. The agency that signed Correos' creative work in recent years has been Contrapunto BBDO , which won the company's creative account in 2019 to provide communication strategy, creativity, design and production services for advertising campaigns. One of the agency's most praised campaigns for the company has been #YoMeQuedo , a work that pays tribute to emptied Spain.
The latest campaign launched by the company was released on the occasion of International Women's Day . In this case, Correos had the creative agency Sra. Rushmore and the media agency Arena Media to highlight all the work it has done throughout its history and in which the company is immersed to achieve full equality. Under the name #8MtodoElAño , the campaign invited us to reflect on "purple washing." The MarketingDirecto.com team has contacted Correos, which will not make any statements on the matter at this time.
A total of 25 creative agencies have participated in the competition of the Purchasing Subdirectorate of the State Postal and Telegraph Company , 18 of them SMEs. The base budget of the Phone Number List tender was 1,149,500 euros, and the estimated value is 1,900,000 euros. The agency that signed Correos' creative work in recent years has been Contrapunto BBDO , which won the company's creative account in 2019 to provide communication strategy, creativity, design and production services for advertising campaigns. One of the agency's most praised campaigns for the company has been #YoMeQuedo , a work that pays tribute to emptied Spain.
The latest campaign launched by the company was released on the occasion of International Women's Day . In this case, Correos had the creative agency Sra. Rushmore and the media agency Arena Media to highlight all the work it has done throughout its history and in which the company is immersed to achieve full equality. Under the name #8MtodoElAño , the campaign invited us to reflect on "purple washing." The MarketingDirecto.com team has contacted Correos, which will not make any statements on the matter at this time.